As employees struggle to read an increasing amount of work-related material,
some companies have turned to RSS (Really Simple Syndication) technology to
improve productivity.

With RSS servers and readers designed for workplaces, IT departments set up
internal information feeds that employees can subscribe to, a delivery mechanism
that, for some information, can be more precise and effective than e-mail.

"The first problem we see addressed regularly with enterprise RSS systems
is e-mail overload. Most knowledge workers these days are just about completely
fed up with e-mail," said Oliver Young, a Forrester Research analyst.

An enterprise RSS system is ideal for delivering the type of information employees
need to know about, but not necessarily act on right away, Young said.

RSS keeps need-to-know information out of the e-mail channel, which for most
people is "a need-to-do task list sort of thing," Young said.

Often those need-to-know e-mails -- such as a corporate benefits update or
a newsletter -- end up getting deleted or ignored, even though employees recognize
that they may contain potentially important information.

For example, a company could post human resource messages and documents on
the intranet's human resources section and send RSS alerts with the appropriate
links, instead of blasting out the information via mass e-mails.

RSS feeds became popular initially as a convenient way for Web publishers to
alert their readers about new articles and changed information on their sites.

Using consumer grade RSS readers like those from Google and Bloglines, people
quickly check what's new on their favorite sites without having to visit them.

Inevitably, people started using RSS readers at work, creating potential problems
for IT departments in areas like security and user support.

Seeing an opportunity, vendors like Attensa, NewsGator and KnowNow developed
on-premise, behind-the-firewall RSS software for workplaces.

Unlike consumer RSS readers, these vendors' systems can be integrated with
existing corporate directories and security frameworks, giving IT departments
control over employees' RSS use.

IBM's Lotus and Microsoft have started to add RSS capabilities to their respective
collaboration and communication platforms, but their feature sets don't match
the functionality of enterprise RSS vendors' systems, Young said.

The Union Bank of California hopes that enterprise RSS can help it tame an
internal communications overload.

About 80 bank groups, from areas like public relations, marketing, sales, product
management and operations, hit employees with a steady stream of mass e-mails,
all-hands voice mails, printed literature and intranet additions.

"We discovered that about half of the messages being delivered via these
methods weren't appropriate to the people [receiving them] so we definitely
needed to do something," said James Penn, the bank's vice president of
interactive marketing and communications.

For example, the bank realized that salespeople, deluged with often irrelevant
information, often fall behind learning about the bank's latest offers

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