Start-up speeds e-business initiatives
Considering the gloom around initial public offerings and technology start-ups in general, not many emerging companies are making ambitious claims about the future. But Asera Inc. CEO and President Warren Weiss is. He predicts that in five years, "we are going to be the next Microsoft" by selling software and services that help customers create Web-enabled business applications much more quickly and cheaply than they could before.
Asera's customers can deploy such systems within 90 days at a cost of $3 million to $5 million, he says. That's compared with months of work and $25 million to $250 million using conventional application integration techniques.
What does the Belmont, Calif.-based company have to back up its claims? For starters, it has 2 million lines of proprietary code, $175 million in funding and star power in the person of founder and board member Vinod Khosla, the founding CEO of Sun Microsystems Inc. The company also has at least five onetime high-level Oracle Corp. executives, including former Oracle President Ray Lane, who joined the board last November.
Asera also has satisfied early customers. "We went from the kickoff meeting to having the [Web customer portal] up and running for our customers in just under 90 days," says Phil Underwood, vice president of administration and field operations at Wyse Technology Inc. in San Jose. Other vendors could have done the job, says Underwood, but they would have charged more and taken longer. "We wanted something that wasn't going to suck up quarters and quarters [of time] in management and implementation," he says.
Since launching its integration services in September 1999, Asera has signed 35 customers and wants to double that number by year's end, says
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