GoTo changes name to Overture
GoTo.com Inc. is going away -- at least under that name. The pay-for-placement Internet search engine plans to change its name to Overture Services Inc., effective Oct. 8, GoTo.com said in a statement.
The company has grappled with user confusion over its name, considered too similar to such Web portals as InfoSpace Inc.'s Go2Net.com and The Walt Disney Co.'s Go.com.
GoTo.com won a US$21.5 million trademark infringement settlement from Disney in May of last year, after alleging that Disney's circular green logo with the name "Go.com" was too similar to GoTo.com's own logo.
The company has weathered bad economic times and the collapse in online advertising revenue relatively well, and is predicting profitability in the third quarter.
Unlike other portals and search engines, GoTo.com relies little on advertising revenue, instead deriving much of its income from a business model it calls "targeted introductions." Under that model, advertisers bid for prominent placement of their links in search results, and pay GoTo.com a fee whenever users click on one of their links.
The company has more than 45,000 advertisers and claims to reach 75 percent of Internet users through its partnerships with companies that display GoTo.com's search results on their Web sites, including America Online Inc., Terra Lycos SA, AltaVista Co., and Microsoft Corp.
GoTo.com, in Pasadena, California can be reached at +1-626-685-5600 or online at http://www.goto.com/.
» posted by abennett
IDG News Service
Symantec Backup Exec 12 and Backup Exec System Recovery 8 deliver industry leading Windows data protection and system recovery. Download this whitepaper to find out the top reasons to upgrade and how to get continuous data protection and complete system recovery.
Data and system loss — from a hard drive failure, malicious attack, natural disaster, or simple human error — can happen anytime. Don’t leave your business vulnerable. Make sure you have a secure recovery strategy in place. Symantec's latest backup and system recovery technology can efficiently restore critical applications, individual emails and documents and even restore your entire system in minutes in the event of a loss.
Businesses face a growing challenge to ensure that the IT environment is properly protected. Backup Exec 12 integrates with other applications in the Symantec family of products, to complement your current data protection strategy, keep your data securely backed up and make it recoverable when you need it most.
VMware ESX Server in the Enterprise
By Edward L. Haletky
Published Dec 29, 2007 by Prentice Hall.
Enter now! | Official rules | Sample chapter
Green IT
By Toby Velte, Anthony Velte, Robert C. Elsenpeter
To be published Oct. 10, 2008 by McGraw Hill Professional
Enter now! | Official rules | About the book
