BlackBerry

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Research in Motion has appointed a new COO and CMO as it prepares to launch BlackBerry 10 smartphones later this year in hopes of reversing a decline in its global smartphone share.

Research In Motion recently unveiled its next-generation mobile operating system, BlackBerry 10, giving critics a little more insight into the company's future prospects. BlackBerry 10 is a significant break from previous BlackBerry operating systems that focused on physical keyboards and smaller screens; BB10 is designed for touchscreens first. The new BlackBerry platform will still include RIM's traditional enterprise-focused hallmarks such as stability and security. But the company is also making a play for app developers so it can woo consumers by offering popular apps for gaming and social networking.

Research in Motion executives and managers practiced staying "on message" at BlackBerry World this week, repeating a series of mantras about the company's directions and product plans. Yet the simple message is running into the hard practicalities of enterprise IT customers, and they want details and nuance.

While we're sure nobody at Research in Motion thought a host of black-clad protesters shouting "wake up!" outside a Australian Apple Store would single-handedly turn the company around, they probably didn't think that it could actually backfire as badly as it has.

The last couple of years have obviously not been kind to Research in Motion, which is why the company has been hoping to generate some much-needed positive buzz by unveiling portions of its upcoming BlackBerry 10 mobile operating system this week.

This week's news involving Research in Motion and Nokia are sad, predictable and -- in one case -- unintentionally comical.

Could the sex scandal involving U.S. Secret Service agents in Colombia be the key to the BlackBerry's comeback? Stranger things have happened.

What keeps people on the BlackBerry platform? The feel of the keyboard, sure. BlackBerry Messenger, maybe. But in some cases the answer is "I really don’t want to transfer all my contacts over.”

The BlackBerry maker has fallen on hard times, but the turnaround strategy the company's laid out will take it in precisely the wrong direction. RIM needs to take dead aim at Apple's iPhone with a full-bore consumer push, and save the partnering for the enterprise side.

Research in Motion on Thursday announced the departure of former CEO Jim Balsillie from the board of directors and the firing of several executives as it reported a huge Q4 loss.