Net sales and marketing

www.cio.com |  Business

The American Productivity and Quality Center (APQC) recently concluded a benchmarking study comparing online sales and marketing processes at seven identified best practice companies ("partners") against a group of companies looking to improve their practices in this area ("sponsors"). The selected results below suggest that the average company relies too heavily on tracking hit and page-view data, when more specific and substantive measures of online behavior are available. Providing a personalized experience for online customers also differentiates the leaders from the laggards.

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