Q&A: FTC commissioner says panel is still learning about online exchanges

A:I think they need to get good advice. One thing that I tell people is that in the online space [in general], there's always a fair amount of hype involved. [They should] begin to get away from the hype and ... try to figure out what the real value proposition is to them of getting involved in a given marketplace or an exchange. What I would also say -- and maybe this is especially important for companies [that] are moving from bricks to clicks [and] have maybe a little bit longer track record - is that it's not the Wild West out there. Just because it's online doesn't mean that it's that much different.