April 17, 2001, 3:43 PM — Given the Fab Four's legendary reputation, how were developers able to build an official Web site that could do justice to the Beatles name?
Answer: With a little help from their friends - not to mention industry-proven development tools and some custom software.
Officials at EMI Records Ltd. and Apple Corps Ltd. in London timed the launch of www.beatles.com last November to coincide with the release of "The Beatles 1" CD, a compilation of 27 chart-topping Beatles singles.
The result is a site built with state-of-the-art tools that engages users with quirky navigation, many interactive components, colorful graphics, sound and even gammes with live chat.
The site could offer lessons to developers of mainstream businesses that want to push their Web sites beyond HTML and simple graphics content to lure employees and customers or improve the cachet of the company name, analysts said.