CA pushes business apps

By Dorte Toft, Computerworld |  Business

Computer Associates International Inc. is working to establish a common brand
name for its various business applications, competing with well-known companies such as
SAP AG, Oracle Corp. and PeopleSoft Inc.

CA's new brand has been baptized interBiz, and Friday the company announced that
Prestige Software International has changed its name to interBiz Financial Group.

Prestige Software, based in Islandia, N.Y., was established in April 1996 as the
division for CA's enterprise resource planning system, Masterpiece, and of CA-HRisma, a
human-resources application.

Last month, CA combined two companies into the interBiz Supply Chain Group, and more
interBiz groups will be announced, according to Laura Hill, senior vice president at
the interBiz Financial Group. The various interBiz groups operate under the interBiz
Solutions division.

The reorganization has been done in large part to allow the interBiz groups to work
together and take better advantage of CA's BizWorks Framework, according to CA. This
software architecture is designed to allow for greater interoperability among CA
business applications, and between CA software and third-party applications, Hill said.

BizWorks is built on CA technology such as Unicenter (systems management software),
Jasmine (object-oriented database) and Neugents (neural network technology for
analyzing and forecasting).

"So far it is mostly about marketing hype, although CA will state otherwise," said
analyst Jean-Luc Alarcon, head and founder of market researcher Spex LLC, which is
partly owned by Meta Group Inc.

"The companies have been working independently for years, and it will take time for
that to change," Alarcon said. Also, it will take time to get the BizWorks Framework
incorporated into various products, he added.

Alarcon, however, said it makes sense for CA to try to establish a link between the
Unicenter systems management software, which has a strong market presence, and the less-
known and used business applications. CA also needs to do a better job cross-selling
the applications to customers in order to get their installed base up, he said.

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