ASP market to soar, study says

In the industry shakeout to come, many smaller ASPs, particularly those struggling to carve out a brand identity, will fall away, Apfel said. Sixty percent of the 480 or so ASPs in business at the end of this year will be gone by the end of next year because of bankruptcy, lack of venture capital, mergers and traditional competition, she said. The projected number of enterprise-class, full-service retail ASPs in 2004 is 20, she said.