Job and salary potential: Holland says Web technology is boundless and he can see himself in this position for a long time. Demandand payfor Web application skills remain strong, he says, and developers can expect starting pay to range from $40,000 to six figures if youre very skilled. He noted that a colleague in the Bay area is offering Web application developers $100,000 and more to start.
Career path: Being a Web application developer in a Web-based company provides the opportunity to learn about the overall business, as well as the information systems infrastructure, to a detailed degree. When I get more comfortable with e-commerce, I might want to move into management, Holland says.
Advice: Find a company youll enjoy working for, Holland recommends. Know that employers will review and critique the Web sites youve worked on to get a sense of whether youll fit into their firms.