Kick-start your job search with new Yahoo social network
Yahoo Inc. launched a new professional social network called Y! Kickstart Sunday
aimed at helping college students take the social networking skills they perfected
for fun during college and use them to launch their professional lives.
Kickstart is designed to connect college students and recent graduates with
alums and professionals to find jobs, internships and career advice, said Scott
Gatz, Yahoo senior director of advanced products, who wrote in a blog post about
Kickstart.
For many college students, "submitting resumes to job sites or companies
seems like a black hole," Gatz noted. "Enter Kickstart. It's based
on the premise that everyone does have a network: the school you went to, the
frat/sorority you were in, the professional/interest group you are in, the companies
you interned with or worked at. Kickstart makes it easy to create and browse
that kind of network."
The site now is in a "preview" release, Yahoo noted, with the company
now mainly focused on getting alumni and professionals to join. The U.S. college
with the most alumni signed up on Kickstart will get a US$25,000 donation to
their alumni program, Gatz added.
Andy Beal, who operates the Marketing Pilgrim blog, noted that with Kickstart,
Yahoo is hoping to fill a "big, gaping hole between Facebook and LinkedIn."
While Facebook is too whimsical to use for professional networking, Beal asserted,
LinkedIn is "too vast."
"Yahoo hopes that Kickstart will be useful for anyone hoping to capitalize
from their college association. Kickstart is a smart idea, especially when you
consider that we all play favorites to anyone that shares our alma mater."
In a report released last month, Forrester Research Inc. urged companies to
consider using social networks and other Web 2.0 tools to try to recruit future
employees. To find the best talent, Forrester reported, companies must weave
social computing efforts into recruitment efforts to ensure they are getting
the best talent. That is because younger workers and, increasingly, older workers
are turning to social networks for information and to build relationships. About
70% of online users between 18 and 23 use social networks, the report noted.
» posted by abennett
Computerworld
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