This column is part of a series "Making It Personal" that explores our love/hate relationship with personal technology.
Last weekend, a small, defiant company called Psystar
unleashed an opening salvo as it announced (and started selling) the Open
Computer - its own desktop running Mac OS X Leopard.
Wow. Is it just me or is Psystar becoming the first small company to have some
guts and stand up to a major computer manufacturer? Sure, there's always the
OSx86 project, but that barely compares to what's going on here.
If nothing else, Psystar's impending martyrdom will blaze the path for countless
other companies that believe they can stand up to Apple. And who can blame them?
Steve Jobs' closed-off policy is draconian at best and as Mac OS X continues
to gain popularity, even more companies will crop up trying to do the same thing
as Psystar.
So what should Steve and his cronies do? Besides hiring a new stylist, they
should relinquish their stranglehold on Mac OS X and allow any and all computer
manufacturers to sell the company's operating system on their own computers.
Sure, you may have heard this argument set forth before, but each of those
times, the person espousing that opinion had pie-in-the-sky ideas about what
could happen if Apple finally woke up and realized that it's clinging to a policy
that worked a decade ago. Today, the game is much different and for the first
time, we have a real reason why Apple should do it.
There's no debating the fact that as Apple continues to gain popularity and
as Mac OS X slowly but surely takes some of the operating system market for
itself, companies much like Psystar will find creative ways to offer the operating
system on their own computers. After all, if you're starting a small company
in the commoditized PC market, how can you survive unless you differentiate
and provide something that no one else does?
With that in mind, Apple will be forced to engage in a countless number of
frivolous lawsuits just to stop people from violating the Mac OS X EULA when
it can be turning a huge profit by licensing it to those same companies.
For years, Dell, HP, Acer and others have been chomping at the bit to offer
Mac OS X on their hardware and so far, Apple has said that its operating system
is the only thing standing between its computers and its competitors' offerings.
But who cares?
Apple is doing well without its computer business and I simply don't see why
licensing Mac OS X would really have that big of an impact on its sales. After
all, don't most people love Apple designs more than anything else? Sure, the
operating system is nice, but once that advantage is gone, Apple still can cling
on to the beauty of its products.
And if Apple is actually smart about it, they may find that they can turn an
even greater profit licensing Mac OS X and gain a larger portion of the OS market
much sooner than it could with its current strategy.
Dell, HP and the others know that Vista is pure garbage and would gladly offer
their customers something that is far better. And I think customers would be
happy to change operating systems.
Steve needs to get his head out of the sand and read the writing that's already
on the wall. If he doesn't, he'll be dealing with these nagging companies every
week.
Just don't say I didn't warn him.