ITworld.com
  Search  
ITworld Home Page ITworld Webcasts ITworld White Papers ITworld Newsletters ITworld News ITworld Topics Careers ITworld Voices ITwhirled Changing the way you view IT

Psystar has shown that Apple should license Mac OS X

ITworld 04/18/2008

Don Reisinger, ITworld.com

This column is part of a series "Making It Personal" that explores our love/hate relationship with personal technology.

Bookmark and Share

Last weekend, a small, defiant company called Psystar unleashed an opening salvo as it announced (and started selling) the Open Computer - its own desktop running Mac OS X Leopard.

On this topic

Wow. Is it just me or is Psystar becoming the first small company to have some guts and stand up to a major computer manufacturer? Sure, there's always the OSx86 project, but that barely compares to what's going on here.

If nothing else, Psystar's impending martyrdom will blaze the path for countless other companies that believe they can stand up to Apple. And who can blame them? Steve Jobs' closed-off policy is draconian at best and as Mac OS X continues to gain popularity, even more companies will crop up trying to do the same thing as Psystar.

So what should Steve and his cronies do? Besides hiring a new stylist, they should relinquish their stranglehold on Mac OS X and allow any and all computer manufacturers to sell the company's operating system on their own computers.

Sure, you may have heard this argument set forth before, but each of those times, the person espousing that opinion had pie-in-the-sky ideas about what could happen if Apple finally woke up and realized that it's clinging to a policy that worked a decade ago. Today, the game is much different and for the first time, we have a real reason why Apple should do it.

There's no debating the fact that as Apple continues to gain popularity and as Mac OS X slowly but surely takes some of the operating system market for itself, companies much like Psystar will find creative ways to offer the operating system on their own computers. After all, if you're starting a small company in the commoditized PC market, how can you survive unless you differentiate and provide something that no one else does?

With that in mind, Apple will be forced to engage in a countless number of frivolous lawsuits just to stop people from violating the Mac OS X EULA when it can be turning a huge profit by licensing it to those same companies.

For years, Dell, HP, Acer and others have been chomping at the bit to offer Mac OS X on their hardware and so far, Apple has said that its operating system is the only thing standing between its computers and its competitors' offerings.

But who cares?

Apple is doing well without its computer business and I simply don't see why licensing Mac OS X would really have that big of an impact on its sales. After all, don't most people love Apple designs more than anything else? Sure, the operating system is nice, but once that advantage is gone, Apple still can cling on to the beauty of its products.

And if Apple is actually smart about it, they may find that they can turn an even greater profit licensing Mac OS X and gain a larger portion of the OS market much sooner than it could with its current strategy.

Dell, HP and the others know that Vista is pure garbage and would gladly offer their customers something that is far better. And I think customers would be happy to change operating systems.

Steve needs to get his head out of the sand and read the writing that's already on the wall. If he doesn't, he'll be dealing with these nagging companies every week.

Just don't say I didn't warn him.

Don Reisinger is a technology columnist who has covered everything from Google and Apple to HDTVs and cell phones. You can find his columns on CNET, Computerworld, InformationWeek, ITworld and many others. For more information, visit donreisinger.com. If you'd like to see what Don's up to every day, follow him on Twitter. (Please note: The opinions expressed in this column are solely those of the author and do not necessarily reflect the opinions of ITworld.)




Sponsored Links

IP Networks Boost Secure Health Communications
AT&T provides secure communication to keep health care moving forward.
IT HelpDesk & Customer Support Software
Internal IT HelpDesk Software with Asset Mgmt. Customer Support Software with Account & Contact Mgmt
IMPROVE YOUR SUPPORT EFFICIENCY
WebEx lets you remotely control, configure and install applications and updates more efficiently.
SOLVE SUPPORT ISSUES on the First Call!
REMOTELY CONTROL AND CONFIGURE SYSTEMS. Easily install applications, updates. All from your Desktop!
Protecting the Enterprise Network Through Web Security
New focus is being placed on securing Web-based threats.
» Buy a link now

Advertisements
Sponsored links
Locate Hidden Software on business PCs with this free tool
Bring harmony to your mix of UNIX-Linux-Windows computing environments
KODAK i1400 Series Scanners stand up to the challenge
Top 5 Reasons to Combine App Performance and Security
 Home   Computers and Peripherals  Operating systems  Network-server operating systems  Mac OS for servers
www.itworld.com    open.itworld.com     security.itworld.com     smallbusiness.itworld.com
storage.itworld.com     utilitycomputing.itworld.com     wireless.itworld.com

 
Contact Us   About Us   Privacy Policy    Terms of Service   Reprints  

CIO   Computerworld   CSO   GamePro   Games.net   Industry Standard   Infoworld   ITworld  
JavaWorld   LinuxWorld  MacUser   Macworld   Network World   PC World   Playlist  

DEMO   IDG Connect   IDG Knowledge Hub   IDG TechNetwork   IDG World Expo  

Copyright © Computerworld, Inc. All rights reserved

Reproduction in whole or in part in any form or medium without express written permission of Computerworld Inc. is prohibited. Computerworld and Computerworld.com and the respective logos are trademarks of International Data Group Inc.