Entertainment is seen as the application with the most potential to generate Bluetooth usage among consumers, Suzuki said. Japan is a great market for testing this theory because "the Japanese spend more money killing time with their cell phones, browsing entertaining content for example," he said.
The three partners are also looking beyond the Japanese market.
"We would like to expand our Bluetooth business abroad, starting not only from Japan but from other Asian countries," said Katsuro Hashimoto, a manager in the information technology project division at Marubeni.
Ericsson, in Tokyo, can be contacted at +81-3-3830-2618 or found online at http://www.ericsson.co.jp/. Handspring, in Tokyo, can be contacted at +81-3-5216-5500 or found online at http://www.handspring.co.jp/. Marubeni, in Tokyo, can be contacted at +81-3-3282-3813 or found online at http://www.marubeni.co.jp/.