However, the technology hasn't taken off very well in markets other than the PC desktop, according to Macromedia. Its deal with Microsoft should help spur adoption, Goldie said. "It will take the ubiquity of the player beyond the desktop," he said.
Macromedia, in San Francisco, can be reached at +1-415-252-2000 or http://www.macromedia.com/. Microsoft, in Redmond, Washington, can be reached at +1-425-882-8080, or online at http://www.microsoft.com.