December 21, 2001, 10:55 AM — Players jockeying for position in the lucrative broadband market got a jolt Wednesday with the announcement that AT&T Corp. has agreed to merge its cable-television and broadband unit with Comcast Corp. to form a new powerhouse company.
Although it was well known that AT&T was looking to shed its cable business -- both Comcast and AOL Time Warner Inc. (AOLTW) made unsuccessful bids for the unit earlier this year -- the merging of the number-one and number-three U.S. cable companies creates a formidable industry player.
The combined company, which will be called AT&T Comcast Corp., is expected to boast 22 million subscribers, giving it direct access to one-fifth of the U.S. market.
Although the US$72 billion deal still needs to be approved by both companies' shareholders as well as regulatory authorities, it is not expected to encounter any obstacles, allowing the company to take form late next year. The boards of both companies have approved the deal.
The new company is expected to have a big impact on the burgeoning broadband market, which is due to grow from 9 percent of U.S. households in 2000 to 41 percent in 2006, according to figures from Jupiter Media Metrix Inc.
"Broadband is what the future is all about and AT&T didn't get into the cable business to be a cable company; they got into it to create a platform to launch digital services, including broadband," said Jeff Kagan, a Georgia-based independent telecommunication industry analyst.
While the deal returns AT&T Corp. to its core business of telephony, AT&T Comcast will be well positioned to be the leading player in the broadband market.
"From a broadband perspective, AT&T Comcast will be the single largest last-mile broadband provider, combining AT&T's 1.4 million customers with Comcast's 792,000," said Jupiter broadband analyst Joe Laszlo.
However, SBC Communications Inc., with its 1.2 million subscribers, will be breathing down AT&T Comcast's neck, Laszlo added.
Still, the analyst said that it is difficult to talk about front-runners in a market that is focused on territories, with few national providers.
That is where the AT&T and Comcast merger highlights another fierce rivalry, between Microsoft Corp. and AOLTW, both of which are jockeying to dominate the U.S. Internet market. Although AOLTW lost its bid for AT&T's cable unit earlier this year, it will still have a minor role in the new company via AT&T's 25.5 percent stake in AOLTW's Time Warner Entertainment, which is being rolled into AT&T Comcast.
Microsoft will also have a piece of the pie, given that it backed AT&T with $5 billion in subsidiary trust convertible preferred securities which it has agreed to convert into 115 million shares of the new company.
AOLTW and Microsoft are "violently friendly competitors," Kagan said.