Dynamic 15-year career leading sales, marketing and service organizations throughout the U. S., Europe and Pacific Rim. Delivered strong and sustainable revenue gains in both emerging and mature business markets. Strong sales training and team leadership skills. Excellent qualifications in the information technology and telecommunications industries.
A summary eliminates the need for an objective because it usually indicates the type of position a candidate seeks. Don't assume that stating your objective in a cover letter is sufficient. Cover letters and resumes must be able to stand alone.
6. Selling
A resume should be more than a list of past jobs. It should serve as a personal sales and marketing tool that attracts and impresses employers. Your qualifications, words, format and presentation must all be packaged to sell yourself.
"Sell the strengths and benefits you bring to the table," says Louise Kursmark, owner of Best Impression Career Services Inc. in Cincinnati. "Your resume is your one opportunity to get noticed. Unless you focus on those great things you've done, an employer will never know."
These examples illustrate the concept of selling yourself:
Poor examples:
- Managed sales regions throughout the U.S. with 82 sales associates.
Good examples:
- Independently planned and directed a team of 82 sales associates marketing sophisticated technology products throughout the northeastern U.S.
Poor examples:
- Managed all financial, accounting, budgeting, MIS and administrative functions.
Good examples:
- Chief Financial Officer with full responsibility for the strategic planning, development and leadership of the entire corporate finance organization for this $280 million consumer products manufacturer. Directed financial planning and analysis, accounting, tax, treasury, budgeting, MlS and administrative functions through a 12-person management team.
