Most CM solutions pack a variety of helpful features that can ease implementation: online permissions registration for employees, customers, and partners; workflow e-mail notification; and tools for developing personalized content delivery. To help you select a boxed solution, many vendors even have specialty versions that address the needs of a specific industry without requiring you to retool the package.
A CTO looking to implement a CM solution must gain executive-level buy-in across all divisions within the organization. This isn't a minor undertaking, but it will prove worthwhile.
CM builds efficiency and unlocks the knowledge resources buried within your company's data stores. The end result is a competitive advantage as well as fundamental building blocks to support your e-business strategy.
Avoiding the CM land mines
Follow these five tips and you'll enjoy a seamless transition to a content-managed enterprise.
- CTOs, don't go it alone. Executive and administrative buy-in across business lines will be crucial to adopting new cultural practices.
- Know your business's workflow. Assign a task force to do an in-depth study on the processes within your organization to assure they are mimicked appropriately by the content management system rules.
- Complete and test the setup of security, permissions, and workflow before the first employee signs on. Auto-registration features can help ease the burden of migrating users to the CM system.
- Provide adequate training. The importance of metadata and keyword usage must be understood at the user level. Accurate classification will be essential to recalling and leveraging your corporate knowledge.
- Ensure scalability. Dynamic content management systems draw a high degree of network and computational overhead. Don't let your enterprise become bottlenecked.