Controlling corporate collateral

By James R. Borck, IDG News Service |  Software

Most CM solutions pack a variety of helpful features that can ease implementation: online permissions registration for employees, customers, and partners; workflow e-mail notification; and tools for developing personalized content delivery. To help you select a boxed solution, many vendors even have specialty versions that address the needs of a specific industry without requiring you to retool the package.

A CTO looking to implement a CM solution must gain executive-level buy-in across all divisions within the organization. This isn't a minor undertaking, but it will prove worthwhile.

CM builds efficiency and unlocks the knowledge resources buried within your company's data stores. The end result is a competitive advantage as well as fundamental building blocks to support your e-business strategy.

Avoiding the CM land mines

Follow these five tips and you'll enjoy a seamless transition to a content-managed enterprise.

  1. CTOs, don't go it alone. Executive and administrative buy-in across business lines will be crucial to adopting new cultural practices.
  2. Know your business's workflow. Assign a task force to do an in-depth study on the processes within your organization to assure they are mimicked appropriately by the content management system rules.
  3. Complete and test the setup of security, permissions, and workflow before the first employee signs on. Auto-registration features can help ease the burden of migrating users to the CM system.
  4. Provide adequate training. The importance of metadata and keyword usage must be understood at the user level. Accurate classification will be essential to recalling and leveraging your corporate knowledge.
  5. Ensure scalability. Dynamic content management systems draw a high degree of network and computational overhead. Don't let your enterprise become bottlenecked.
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