Mark Barrenechea: Oracle's senior VP of CRM products divulges the company's CRM strategy

By Eugene Grygo, InfoWorld |  Software

Barranechea: We see three leading application vendors emerging on the other side of Y2K: SAP, Oracle, and Siebel. The winner will be that vendor that can provide a complete e-business suite. Companies have greater pressures for margins. They have greater pressures for optimizing labor and IT organizations. And customers are demanding self-service.

It's about providing an e-business suite for manufacturing, HR, financials, marketing, sales, [and] service both for your dot-com, your call center, your field professionals, and your administrative desk.

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