Carl Katzeff: The PaperExchange model

By Katherine Bull, InfoWorld |  Business

ALTHOUGH THE pulp and paper industry may sound unglamorous to some, every time you pick up a newspaper or put paper napkins on the picnic table, you are contributing to an industry that generates $500 billion in sales worldwide.

PaperExchange, growing rapidly since its inception 2 years ago, provides a digital exchange for participants in the pulp and paper industry to do business with one another more efficiently.

PaperExchange's CTO, Carl Katzeff, sat down with InfoWorld Executive Producer/New Media Katherine Bull to talk about the company's digital exchange philosophy.

InfoWorld: Tell me a bit about your business.

Katzeff: We provide a digital exchange for paper-industry users and consumers. The paper industry has a very large population of producers and consumers; it's a worldwide industry and it's fragmented in the way that people can buy and consume the paper they want. PaperExchange is providing a marketplace for people to perform the procurement for buying and selling paper.

InfoWorld: What is making digital exchanges important?

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