The fast-changing e-business landscape leaves no time for examining Net precedent.
As enterprise dependence on information and on the Net continues to grow, even heavy-
duty technology types will find themselves increasingly drawn into business decisions.
The more comfortable a Web technologist is with the business side of his or her job,
the more successful he or she will be.
MBAs are certainly not necessary for success in this bottom-line category, but a
keen business sense -- one with the customer in mind -- is a must. If an activity does
not conspicuously enhance or extend the customer relationship, question the activity's
All three paths offer promising careers. No one is better than the others. In the
near future (read 15 years), each career path will offer candidates unlimited
opportunities to do creative work, to make a meaningful difference in the biggest
revolution in history, and to generate some wealth for themselves.
In the longer run, the odds favor opportunities on the content side. However we
automate the infrastructure and business sides of the Web, it is difficult to imagine a
world with less demand for content than there is today.