Either understand the concept of e-business now or start packing your bags

By Michael Vizard, InfoWorld |  Software

The first place to adopt e-business is in the business-to-consumer space. Most business executives see business-to-consumer e-commerce efforts as a clever, cost-cutting way to get customers to fill out orders online.

The next e-business space people are embracing is business-to-employee communications. Using an array of Internet communications technologies, executives share their messages with minimum, value-added translation by middle managers.

As we enter into business-to-business e-commerce, rivalries arise between business executives. And nothing aggravates those rivalries more than the prospect of reinventing company business processes. Adding to the fire is the conceept of digital exchanges, which could potentially alter fundamental economic assumptions.

To pull any of this off in a meaningful way, organizations need a strong monarch -- usually a CTO -- working closely with technology people to drive change throughout the company. Sadly, most companies are led by titular heads that sit atop a network of nobles primarily concerned with maintaining their place in the world.

So if you work at a company that lacks the will to embrace e-business, consider alternatives. After all, e-business will happen all around you whether you like it or not. And if you're not proactive, the most fundamental change to business commerce since Henry Ford's time will move past you as well.

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