January 11, 2001, 3:59 PM — ONLINE TOY STORES in the United States fall short in providing consumers with clear information about their personal and privacy protections, according to a best practices review released Wednesday by Washington-based Clicksure.
In addition, 70 percent did not identify the personal information collected by the Web site, according to Clicksure.
Clicksure gathered the data using its Discovery Snapshots tool, a service offering for e-commerce sites that provides an analysis of the public side of the site measuring it against Clicksure's best practices.
Online toy stores also fall short in giving customers a way to respond to them on the site. A full 80 percent did not provide a means for consumers to file complaints.