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When the economy gets tough, do you get going?

ITworld 01/31/2008

Joel Shore, ITworld.com

Well, I had planned on spouting off about what the latest decline and fall of the U.S. economy could mean for solutions integrators. That seemed too depressing.

We all went through this in the 2000 to 2001 timeframe as the Internet bubble was bursting. It was in all the papers. Spending continued to slow following Sept. 11, 2001. Alas, that was in all the papers, too.

On this topic

Back in its mainframe halcyon days of the 1970s and 1980s, IBM was respected for what amounted to contrarian thinking when times grew tough, such as after the oil embargoes of the mid 1970s (it was in all the papers). What IBM did was essentially this: As the outlook for sales grew increasingly dim, the company would put more shoe leather on the street. Essentially, that meant revving up the sales machine, knocking on doors, calling on dormant accounts, finding ways to help customer boost productivity in the MIS departments (long before anyone called it IT), and cut data processing costs.

And here we are again, in a down economy. IBM is not the same company it was back then, but its philosophy from those bygone days should not be completely lost. Just last week, I spoke with an integrator who said several of his regular clients had put either spending slowdowns or complete budget freezes in place. Not a good thing.

I know he must be among the legendary "tough," because at this point he "got going." Not ready to cry uncle, he approached these clients, asking questions about the current state of affairs. Though money wasn't there for new projects, what about fixing existing issues? Or perhaps he could demonstrate how a small-scale project could yield cost savings. "What can we do today that will save you money tomorrow," was the strategy.

Sure, there were barriers to overcome, but several avenues to explore.

Aging printer fleets with expensive maintenance contracts could be replaced. Outsourcing printer fleet management to a third party -- integrator or vendor -- could relieve IT of much misery, free up staff, and reduce costs.

Server consolidation and a transition to virtual machines could drastically reduce hardware headcount, simplify administration, slash electrical consumption, and reduce HVAC requirements.

Analyzing software licenses and aggregating dozens or hundreds of individual licenses into volume agreements could similarly reduce complexity, save money, and more easily provide license compliance should the software police descend on the business.

Restructuring data backup by shifting to newer in-house technology or outsourcing to an offsite service provider could provide enhanced levels of automation, reduced hands-on involvement, and cut costs, all while providing greater protection.

Revisiting simple security scenarios, such as making sure data residing on laptops is encrypted, can prove valuable beyond calculation should a laptop fall into unfriendly hands.

You get the picture. Pour me another glass of Nestle's Quik, and I could probably conjure up several more opportunistic approaches.

The point here is pretty simple: When there no money to spend, there is always money to be saved. And usually, those opportunities are not easily identified from within the IT organization. Fresh eyeballs are almost always necessary. Once identified, it's up to you to provide the products and services to achieve these goals.

But, as I said at the outset, this isn't what I want to write about…

I do want to dive into the upcoming service pack that Microsoft will be issuing for Office 2003. Yes, that's right; Office 2003, which we all thought was defunct now that Office 2007 has been shipping for more than a year. It turns out that with the last service pack, people haven't been able to open many files that previously presented no problem.

Alas, I'm out of space. We'll have to explore this on another day.

Joel Shore is Editor-In-Chief of Reference Guide, a professional services firm that provides product-marketing and content- development services to technology vendors. The opinions expressed in this column are solely those of the author and do not necessarily reflect the opinions of ITworld.com.

Read more of Joel Shore's ITworld.com columns here.




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