Adero to private-label content services

Network World |  Software

Adero announced that it plans to extend its content delivery services to offer them to Web-hosting companies, carriers and ISPs that want to resell them to their customers.

Adero's move could mean a simpler way for end users to access content and media-streaming services through providers they already employ to manage their Web sites and Internet access.

At the same time, Adero announced that it's selling its Content Bridge billing technology to Inktomi. Adero says its moves are part of a strategic business plan that acknowledges the need for content delivery providers to band together with network service providers.

Infrastructure costs are too high for content delivery providers to go it alone as user demands increase, says Al Fink, Adero's vice president and general manager for content delivery services.

Under Adero's resale program, network service providers will be able to private-label the services they outsource from Adero. For example, Adero plans to offer its OmniCast technology to providers, which it says guarantees that the freshest content is simultaneously delivered to all distributed nodes within a global content delivery network.

Adero says one of its first customers is Swiss network service provider Sunrise Communications AG. Sunrise will use Adero's services to provide better performance and extend its current content delivery services to global customers.

Adero's sale of its Content Bridge billing technology to Inktomi for $23.5 million is a move to avoid any potential conflicts of interest with its partners and customers, Fink says. That billing technology lets content delivery providers bill for the services they render, such as media streaming.

Content Bridge, an alliance formed to allow cross-network content distribution, went live early last month with content peering services.

For corporate users and retail service providers, content peering provides better access and a better method of content distribution, and helps their own customers -- individual Internet users -- get fresh information available on the Web. Inktomi says its beta program will let content provider customers such as Color Kinetics, MIT Sloan eBusiness Awards and Peer Music/Digitalpressure.com work with Content Bridge member networks to verify that the core functions required for content peering are operationally ready.

One key aspect of the Content Bridge technology is its ability to ensure that user log information is promptly returned to the content provider and hosting provider, which verifies usage of data and transaction information so it can be properly billed among member networks.

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