January 26, 2001, 5:52 PM — WESTFORD, MASS. -- OpenPages is expanding beyond its journalistic roots with a new version of its Web content management software designed for business-to-business exchanges as well as media companies.
OpenPages' ContentWare automates Web content from the point of creation, through the editing and syndication processes, to delivery via the Web, e-mail, wireless devices or print. Organizations that use ContentWare include Knight-Ridder, The Miami Herald and the Tribune Co. (Network World is also a user.)
"Our history of dealing with media companies like Knight-Ridder means that we are comfortable with intense content demands, such as large volumes of content and daily deadlines," says Craig Muzilla, vice president of marketing. "Now we're going after e-commerce sites such as business-to-business marketplaces that are aggregating content from suppliers."
Version 2.5, which will be available in September, offers enhanced support for XML and Java as well as advanced searching capabilities. The new version supports Apple Macintosh and Windows 2000 platforms.
The enhanced XML support, designed with B2B exchanges in mind, includes integration with SoftQuad's XMetal for creating, storing and managing data as XML data. It also includes integration of ContentWare and XML content created with Microsoft Word.
Among ContentWare's other features are integrated APIs for many desktop applications, including Microsoft Word and FrontPage, Adobe Illustrator and PhotoShop, and Macromedia DreamWeaver.
Users point and click within their applications to deploy content directly to the Web via ContentWare. ContentWare also provides a database structure that lets users manage content for each individual element on a page, rather than for the whole page. ContentWare tracks the workflow, collaboration and deployment of each element. The package captures metadata on each element to ease searching and management.
ContentWare supports multiple channels for output, including print through integration with QuarkXpress and Adobe InDesign software packages. ContentWare can deploy content to Active Server Pages or Java Server pages for dynamically created Web sites.
"We find ContentWare to be the most complete content management system on the market today," David Demilo, director of IT at KnightRidder. com said in a statement.
ContentWare is typically priced between $150,000 and $180,000.