Financial firms investing in Web-based customer service

www.nwfusion.com |  Software

After submitting a Web form, the insurance applicant gets an e-mail confirmation automatically sent to his business, notifying him his application was received and giving him a password and ID. In the meantime, the Web application is routed to an insurance underwriter, who reviews the application and sends the applicant an e-mail telling him to click to a specific URL to review the insurance price terms. If the applicant agrees to the terms, he can answer "yes" and the insurance coverage is initiated.

"They can file claims this way or do a policy change," says Tom Winn, Atlantic Mutual's Webmaster. "They also get renewal notices through e-mail."

Winn says the insurepoint. com workflow and response process was designed

in-house based on Allaire's Cold Fusion application server.

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