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Process Versus Culture

ITworld 11/20/2007

James Gaskin, ITworld.com

Contrasting Andi Mann's "culture of security" discussion last time is Michael Dortch's homily that "culture beats process every time." You can see Dortch explaining this during a presentation I filmed of him here.

On this topic

Yes, the title says virtualization, but Dortch sprinkles knowledge nuggets all through the presentation about all manner of situations.

Think about your business, and you'll immediately agree Dortch's quote fits. Let's quote Forrest Gump: "Stupid is as stupid does." If that's not a slam against idiot vice presidents saying "we've always done things this way," I don't know what is. Or, if you're more scientific, remember physics class and the lesson teaching inertia is the strongest physical force. Which brings us back to Forrest Gump and stupid is as stupid does.

The reason many application vendors say "this needs executive buy-in to be successful" is because culture changes come from the top down, not the bottom up. This also reflects the reality that dysfunctional corporate cultures aren't the result of bad drinking water but a company full of executives who drink the Kool Aid from the CEO and/or founder. Bad ideas, like waste products, flow downhill.

Rarely, culture changes from the bottom up. This happens when the foundation, provided by employees lead by lower ranking executives, shift to something smarter. IT can be blamed for plenty, but the noble goals of enhanced communications and collaboration always come from IT, never areas like HR or sales. Providing tools for communication, such as the traditional e-mail result that flattens the hierarchy, will change the culture. Publicly viewable collaboration tools, such as internal blogs and wikis, accelerate this process.

Collaboration tools, both inside the company and outside, together with federal regulations demanding more executive accountability, will slowly change this culture. Help speed things up.

Provide a foundation for public collaboration inside the company to better identify the idiots. Start posting appropriate Computerworld Shark Bait columns alongside the Dilbert cartoons. Treat SOX as your friend rather than a busywork exercise. Cleaning moldy corporate culture requires daylight and bleach. Even if you can't pour bleach on the idiot vice presidents ruining your corporate culture, you can expose them. Public exposure kills moldy corporate thinking and rejuvenates your culture, giving process a fair chance.


Dortch video

James E. Gaskin writes books (16 so far), articles and jokes about technology and real life from his home office in the Dallas area. Gaskin has been helping small and medium sized businesses use technology intelligently since 1986. Write him at readers@gaskin.com.




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