AOL acquires chat, IM vendor Userplane
AOL LLC has acquired instant-messaging and chat software vendor Userplane, which has licensed its chat technology to more than 100,000 Web sites and online communities, AOL announced Monday.
The terms of the deal, completed last week, were not disclosed. Userplane, with its software used in more than 25 countries, counts MySpace.com, Date.com, Marvel Comics and American Honda Motor Co. among its customers.
The acquisition will allow AOL to expand the reach of its AOL instant-messaging service, to focus more on providing social networking services, and to target specialized communities, AOL said in a press release.
Userplane, the doing-business-as name of Totekasche Holdings Inc., offers its Web-based chat and instant-messaging services under three business models. There is a monthly licensing model in which customers pay fees based on use, a free model in which Userplane sells all the advertising for the customer's site and a hybrid model through which licensed clients can place advertising sold by Userplane on their site and share in the proceeds.
Userplane users spend an average of about 20 minutes using its technology per visit, AOL said in a press release. The company targets 18- to 35-year-olds as its primary demographic.
Userplane and its 12 employees will continue to be based in the Los Angeles area. It will operate as a wholly-owned subsidiary of AOL.
ITworld.com
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