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Navigating the shoals of global commerce

January 11, 2001, 02:02 PM —  InfoWorld — 

GLOBALIZATION HAS fundamentally changed the way business is, or can be, conducted around the world. IT's central role in the New Economy is taken as a given and holds out promises: A rising tide lifts all boats, and everyone can profit from the ability to operate anytime, anywhere.

But the fresh opportunities also open up new pitfalls. The international telecommunications infrastructure is not seamless, and companies get caught in the cracks. Companies rushing headlong into international expansion often hit unexpected cultural and legal barriers. As technology makes cross-border communications instantaneous, there is no room for error, and IT professionals need to learn to play an ever more important role in the enterprise.

The Web itself has spawned a whole ecosystem of companies that provide services to help businesses deal with international commerce.

  Harmony lessons: New rules for the new economy  
 


Globalization and the IT revolution make doing business a vastly different game than it was several decades ago. But it's a new game for which the rules still have to be written.

The stakes are high. Competitors fear that rival groups will twist policy and standards to suit their own needs. Nevertheless, there is a growing realization that countries need to harmonize regulatory, legal, and technology policies -- from differing tax systems to standards for next-generation wireless networks.

And globalization is bringing these complex issues to the fore.

The spate of corporate megamergers over the past five years has brought antitrust review into the international spotlight. Because companies of any size are international, even mergers among U.S.-based companies are vetted by non-U.S. entities -- witness the European Union's approval, with strings attached, of America Online and Time Warner and EMI and Time Warner, and its blocking of the Sprint-WorldCom merger.

The reality of multiple filings to different regulators weighed heavily on Jacques Bougie, the CEO of aluminum producer Alcan. His firm's three-way merger with Swiss firm Al Group and France's Pechiney was blocked by the EU earlier this year.

"We had to notify 16 competition regulators. More than 35 firms provided advice [for the blocked deal]," Bougie says. Over 400 boxes of printed material were generated in the Montreal office alone.

"It follows as the night the day: As markets become more global, the number of countries having a legitimate enforcement interest in a particular merger will increase as well," said then-U.S. Assistant Attorney General Joel Klein, the United States' top antitrust watchdog at the Department of Justice, at a Brussels conference right before he left his post in September. The problem is, he said, that what is anticompetitive in one region may not

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