ITworld.com
  Search  
ITworld Home Page ITworld Webcasts ITworld White Papers ITworld Newsletters ITworld News ITworld Topics Careers ITworld Voices ITwhirled Changing the way you view IT

Three holiday e-commerce misadventures to avoid

ITworld.com 11/28/07

Peter Armstrong, BMC Software

Just when you’re thinking about taking some well-deserved time off work to enjoy the holidays with your family, you realize with frustration that you won’t be able to put your Blackberry down for even a minute. Your company had a big promotion throughout December and your Web site came crashing down because it couldn’t handle all the business. Too bad the marketing department didn’t let the IT department know about this Web promotion in advance. To make matters worse, all those extra temporary employees that were brought in to handle new business are sitting idle because they can’t access your system to help customers make their last-minute purchases. And, as if that weren’t enough, someone on your team decided to do an unplanned system update at the worst possible time.

On this topic

Here are some practical tips for preventing these holiday misadventures.

They shop 'til you gridlock
You’ve really got a problem when marketing announces a new promotion just before the holidays and you don’t have the capacity to run it. In the past, IT simply went out and bought more servers, but that option is too expensive and impractical in today’s complex environment. It’s like installing a second fireplace because Santa’s too big to get into your house, when what he really needs is a wider chimney.

The best approach isn’t to buy new boxes; it’s to do a better job of planning and capacity management. All too often, though, people don’t know how to do effective capacity planning, and they're wary of putting virtualization on a production machine. So, they end up with a room full of machines that gobble up electricity. They forget to assess their baseline. They don’t do an inventory to determine what boxes are on the floor, what applications are running on those boxes, what capacity they are currently using, and what service level agreements they have.

The good news is there’s software that can help you determine what's running on each of your servers and then analyze whether you can run virtualization or share workloads. This kind of information can help you know if it’s possible to double the transaction load without killing the response time. A completed “what-if analysis” could help you predict what’s needed to keep Web site traffic running smoothly during the holidays. With all this information in hand, you could double the workload or combine two servers and see the impact on performance. It’s so much more effective than just crossing your fingers and hoping everything works. And don’t discount the importance of keeping customers happy so they’ll return to your site again and again.

The clock is ticking, but the temps can’t work
Just as Santa needs to get his elves up and running for the big day, a lot of retailers must get their temporary staff set up to meet the holiday demand. Within a few hours of HR telling you the people are coming, they could be walking through the door. If you have to get them set up manually, it can take far too long before they’re ready to work.

There's no point in bringing people on board right before the holiday and then having them sit idle for a week because they don’t have what they need to do the job they were hired for. They need a laptop, IDs, passwords, and software. And after they leave you’ll need to roll that all back again.

All of this requires a series of critical steps to get your temporary employees up and running. Configuring a server manually can take as much as 80 hours because of all the tasks that typically tend to get done in sequence. The first person does his or her job, passes it down to the next person, who does that job, then passes it on to the next person, and so on. In a worst-case scenario, this can go on for weeks. Yet, with the right identity management and service automation solutions to automate and trigger all of the necessary actions, you can get someone on board in less than an hour. 

Someone makes the right change at the worst possible time
You may be just ready for the holiday rush, and all of a sudden your systems aren’t working properly. All you know is that a Web server is down. It could be running out of capacity. It could be an error. Or it could be that someone is applying a change or a patch without thinking about the ramifications.

Maybe someone scheduled the Web server to go offline for an upgrade without realizing what the machine does or its value to the business. There go hundreds of thousands of dollars of business headed for someone else’s Web site. Ouch!

If you only have a couple of servers in your shop, you probably know what’s running on each of them. But if you’ve got 500 to 1,000 servers on the floor, most of your staff won’t know what’s running where. And, if you’re moving into an all-virtualized environment, that environment will be changing all the time anyway.

When you follow a Business Service Management (BSM) approach, which is based on managing IT from a business perspective, you’ll know which machines are impacted by a change and you’ll be able to plan patches at times that won’t impact the holiday business. With a BSM approach, you will know who's connected to what and you can use a configuration management database to discover the relationships between your systems and applications.

Recipe for a happy holiday season
If you follow the strategies outlined in this article, all your systems will be ready to meet the holiday challenges. You’ll avoid last-minute disasters, and you won’t get coal in your stocking either.

Peter Armstrong is a corporate strategist for BMC Software (http://www.bmc.com).




Sponsored Links

IP Networks Boost Secure Health Communications
AT&T provides secure communication to keep health care moving forward.
Improving the View with IP Videoconferencing
New videoconferencing technologies are poised to benefit the enterprise.
Sign up for a FREE NETWORK RISK ASSESSMENT!
MORE THAN 70% OF NETWORKS ARE INFECTED by hidden Malware. Find out if your network is infected now!
100% Web Based Help Desk Software
Easy to use, customizable to meet your needs, powerful and scalable. Free online demo. Try it today!
Sign up for a Microsoft Dynamics® CRM WEBCAST
Hear globally recognized leaders in customer strategy discuss the importance and evolution of CRM.
» Buy a link now

Advertisements
Sponsored links
Top 5 Reasons to Combine App Performance and Security
Bring harmony to your mix of UNIX-Linux-Windows computing environments
Locate Hidden Software on business PCs with this free tool
KODAK i1400 Series Scanners stand up to the challenge
 Home   IT in the enterprise  E-commerce
www.itworld.com    open.itworld.com     security.itworld.com     smallbusiness.itworld.com
storage.itworld.com     utilitycomputing.itworld.com     wireless.itworld.com

 
Contact Us   About Us   Privacy Policy    Terms of Service   Reprints  

CIO   Computerworld   CSO   GamePro   Games.net   IDG Connect   IDG World Expo   Industry Standard   Infoworld   ITworld   JavaWorld   LinuxWorld  MacUser   Macworld   Network World   PC World   Playlist  

Copyright © Computerworld, Inc. All rights reserved

Reproduction in whole or in part in any form or medium without express written permission of Computerworld Inc. is prohibited. Computerworld and Computerworld.com and the respective logos are trademarks of International Data Group Inc.