Tapping foreign shores
When The Prudential Insurance Company of America decided to open a software development facility to reduce its dependence on service providers, the company set its sights on the Emerald Isle.
Like many large companies, Newark, N.J.-based Prudential identified Ireland, with its sophisticated telecommunications infrastructure, healthy business climate and educated technology workers, as a fertile landscape for conducting the business of IT.
Last summer, Prudential opened the Prumerica Systems Ireland Ltd. facility in Letterkenny in County Donegal, a location that was advantageous to the company because of its proximity to local technology institutes and its rural setting, which the firm hoped would appeal to workers.
"Our strategy was to find a location in Ireland that had the infrastructure and the proximity to local institutes that would provide a steady stream of graduates," says Paul Carmody, managing director of Prumerica, which was launched last summer to support Prudential's Individual Financial Services sector. "There has been a steady flow of graduates out of County Donegal looking for work, and we thought that they would like the opportunity to return there." U.S. companies like Prudential
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