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Sirius, XM given green light to merge by USDOJ

IDG News Service 3/25/08

Dan Nystedt, IDG News Service, Taipei Bureau

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The U.S. Department of Justice (DOJ) has ended its investigation of the proposed merger between satellite radio operators Sirius Satellite Radio and XM Satellite Radio, saying their tie-up will not harm competition and will likely result in cost benefits for the resulting company.

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Although the two companies compete specifically in satellite radio, they also compete with a wide array of other sources of entertainment content delivery for users, including AM/FM radio, HD radio (high definition), digital music players such as iPods and even mobile phones with radio functions, the DOJ said in a Monday statement. Further, the development of new technologies such as the delivery of Internet radio wirelessly, will increase competition for the companies, according to the DOJ.

The decision is important because analysts had anticipated that Sirius and XM would have a tough time convincing regulators to approve the deal because the two companies control most of the market for satellite radio in the U.S. But the DOJ decision looked at the market in terms of overall competition for entertainment in automobiles and elsewhere satellite radio is used, instead of narrowly defining the market.

The merger still faces another major hurdle in the U.S. Federal Communications Commission, and the companies will have to convince the FCC their merger will not hinder new competition.

One of the cost benefits of the proposed merger will be that Sirius and XM can realign development and production efforts to make and distribute a single line of radios, thereby eliminating the cost of developing their own, the DOJ said. Currently, customers have to buy radio equipment specific to the company they subscribe to and cannot receive the other provider's signal without also buying the rival equipment and a subscription.

The two companies, which pioneered the concept of nationwide subscription-based satellite radio, proposed their all-stock merger early last year. At the time, they estimated the new company would be worth US$13 billion.

Dan Nystedt is Taipei correspondent for the IDG News Service.




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