Dell will sell special crimson-red versions of its XPS line of computers to
raise money for AIDS treatment programs in Africa, the company confirmed Tuesday.
Dell is working with Microsoft
on the project, which is expected to be announced later this week during the
World Economic
Forum in Davos, Switzerland, wrote
Lionel Menchaca, digital media manager at Dell.
Sales of the computers will benefit (Red),
a project started by U2 singer Bono and Bobby Shriver, chairman of the Africa-focused
charity Debt AIDS Trade Africa.
Companies such as Motorola,
Apple and the clothing retailer
The Gap have released (Red)
versions of their products. Proceeds from the sales go to The
Global Fund, a health organization focusing on AIDS, tuberculosis and malaria.
Dell will offer the XPS M1530 and M1330 notebooks and the XPS One desktop under
the (Red) product line. The PCs will run Microsoft's Vista Ultimate (Product)
Red, according to Microsoft.
The Global Fund will receive US$50 for every laptop sold, enough money for
four months of antiretroviral medication. Every desktop sold will net the fund
$80, according to Microsoft.
