| Summary |  The consumer electronics industry is on the brink of terrific growth, but with this growth comes a mandate for change. This book offers a glimpse into the future and provides valuable guidance for companies vying for success.
The chapter available for download here sets the stage with a discussion of the disconnect between the insatiable appetite for gadgets and an industry marked by a lack of real profits.
This chapter is excerpted from the book titled, "Irresistible! Markets, Models, and Meta-Value in Consumer Electronics", edited by George Bailey and Hagen Wenzek. Copyright 2006 by International Business Machines Corporation. ISBN 0-13-198758-5. Published December, 2005; Chapter 1, pages 1-14,
published by IBM Press, in partnership with Prentice Hall. Reproduced by
permission of Pearson Education, Inc. All rights reserved. To see a
complete Table of Contents, please visit:
www.ibmpressbooks.com/title/0131987585.
continue  |
Featured topics
