Samsung, Adidas take on iPod, Nike
Samsung Electronics and
Adidas
have joined the race against Apple
and Nike to offer
people a device that plays music and keeps track of workouts.
Samsung's miCoach music-mobile
phone even lives up to its name by encouraging people as they run, telling
them to "speed up" if they aren't keeping pace, and giving them updates
on their heart rate, time left in their run, and more.
The system includes a heart-rate monitor, a sensor to attach to a pair of running
shoes and a Web workout journal to help people design and keep track of fitness
programs.
With miCoach, Samsung and Adidas enter the fray against Apple and Nike, which
started offering the Nike+iPod
sports kit in the U.S. in July, 2006, also aimed at people with active lifestyles.
The Nike+iPod system also keeps track of workouts, telling runners the distance
traveled, calories burned and other information via earphones, as well as on
the iPod display screen.
The main differences between the two systems are that the Samsung model is
also a mobile phone, while the Apple one is just a music player. Any runner
can stop their music and workout by pressing a button on the miCoach, then answer
a phone call. But the device has far less music storage capacity than the iPod.
The miCoach comes with 1G byte of storage space, while the iPod Nano comes in
4G byte and 8G byte capacities.
The cost of the two systems is also different. Samsung/Adidas buyers will pay
around €400 (US$612) for the deluxe kit with the miCoach mobile phone,
heart monitor, shoe sensor and more. That compares to a US$328
gift pack offered by Nike for the Nike+iPod system, which includes an 8G
byte iPod Nano, a $100 Nike shoe gift card, a 30-minute iTunes card and the
Nike+ Sports kit.
One key detail for avid runners is that the Samsung/Adidas system does not
tie a user to a specific brand of shoe like the Nike+iPod system does. The sensor
sold with the Samsung/Adidas system fits on the laces of a runner's shoes, while
the sensor in the Nike+iPod system is built into the shoe.
The miCoach will be available first in Germany, then the rest of Europe by
the end of March, according to Sophia Kim, a Samsung representative. At least
two different kits will be sold through Samsung and Adidas stores and mobile
phone retail outlets. The basic kit, which includes the miCoach mobile phone
and arm band, will cost around €200, while the deluxe kit, which also includes
the shoe-sensor, heart monitor and more, will cost about €400.
Prices have not been officially set yet, Kim said, nor has a time frame to
enter North America or Asia.
The miCoach mobile phone is a slim, 14.5-millimeter thick slider handset with
a 2-inch LCD (liquid crystal display) screen with a textured back to offer better
grip. It comes in seven colors, including pink, red, dark gray, sapphire and
silver. The handset includes a 2-megapixel camera and can connect to a computer
via a USB (universal serial bus) connection or wirelessly with Bluetooth.
Adidas designed the monitoring systems for the miCoach package, as well as
the Web-based coaching and training system, Kim said. The two companies are
working together on sales and marketing.
IDG News Service
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