Banks are pursuing innovative and transformative customer service differentiation strategies to win and retain their client share in the highly competitive global financial services market. As products get commoditized, customers get more demanding and interest based income shrinking, banks are trying to differentiate with customer centric strategies like convenience banking, personalized and fee based products and packages as well as customer relationship based pricing. Banks are increasingly deploying a centralized relationship based pricing platform to gain holistic customer view across all products for reducing customer churn as well as to prevent revenue leakage with a more disciplined pricing practice across the enterprise. Listen to this informative webcast from SunTec featuring Gartner to understand the break away strategies adopted by global banks around the relationship-based pricing concept.

Sponsored by: SunTec
Speakers: Susan Landry , Shaji Thomas
Type: Video (17 minutes)