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These vendor-sponsored webcasts feature Gartner analysts as paid participants who present their views on the market and industry. Gartner is not responsible for the vendor content and their participation in no way implies endorsement of the vendor.


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Relationship Based Pricing as a breakaway strategy for banks
Banks are pursuing innovative and transformative customer service differentiation strategies to win and retain their client share in the highly competitive global financial services market. As products get commoditized, customers get more demanding and interest based income shrinking, banks are trying to differentiate with customer centric strategies like convenience banking, personalized and fee based products and packages as well as customer relationship based pricing. Banks are increasingly deploying a centralized relationship based pricing platform to gain holistic customer view across all products for reducing customer churn as well as to prevent revenue leakage with a more disciplined pricing practice across the enterprise. Listen to this informative webcast from SunTec featuring Gartner to understand the break away strategies adopted by global banks around the relationship-based pricing concept.

Sponsored by: SunTec
Speakers: Susan Landry , Shaji Thomas
Type: Video (17 minutes)


Addressing Business Initiatives With End-To-End Data Integration Platforms
Critical business initiatives such as single view of a customer, business intelligence, supply chain management, and Basel II and Sarbanes-Oxley compliance require consistent, complete, and trustworthy information. Watch this program now to learn how IBM Information Server helps companies to integrate information in order to deliver business results within these initiatives faster and with higher quality results.

Sponsored by: IBM
Speakers: Ted Friedman, Peter Fiore
Type: Video (17 minutes)


Customer Data Integration - A Single View of Your Customer
The channels through which customers interact with companies are constantly expanding, and with that expanded access comes a greater demand for an integrated, real-time view of customer data. Watch this special presentation on customer data integration, featuring John Radcliffe, Research Vice President at Gartner, and Justin Lafayette, Director of Portfolio Strategy for Enterprise Master Data Solutions of IBM.

Sponsored by: IBM
Speakers: John Radcliffe, Justin Lafayette
Type: Video (32 minutes)


Solving Desktop Complexity in the Contact Center
After years of technology and application investments, and years of mergers and acquisitions, the "cockpit" for the typical customer service representative is an overwhelming cluster of un-integrated applications and tools. This complexity often results in frustrated agents, long call times, and a poor customer experience. In this video Gartner analysts explore the connection between the complex customer service desktop environment and the challenge in delivering a positive customer experience and identify technology trends that are finally bringing relief to customer service organizations.

Sponsored by: Jacada
Speakers: Michael Maoz, Daryl Plummer, David Holmes, Joel McGinley
Type: Video (32 minutes)


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