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Acxiom knows all your secrets

Posted September 24, 2013 - 1:07 pm

Its new Audience Operating System combines your online and offline identities into one -- the better to sell you stuff. UPDATE: Acxiom responds
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Don't start selling until you see the whites of their eyes: Google patents "pay-per-gaze" ads

Posted August 20, 2013 - 1:13 pm

Although we are constantly surrounded by advertisements both online and offline, companies have no way to know whether we've actually seen what they're selling. That could change in the future, with the help of Google Glass.
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So what's wrong with being tracked by advertisers?

Posted August 12, 2013 - 1:58 pm

Companies are getting more aggressive about using your phone to track you and then send you location-based mobile ads. So what?
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A better way to pay for 'free' content

Posted May 30, 2013 - 2:37 pm

Tired of ad companies tracking you? Hate paying for news you're used to getting for free? Just answer a few simple questions and all will be revealed.
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Microsoft uses Siri voice in iPad attack ad

Posted May 23, 2013 - 2:05 pm

Microsoft makes fun of the iPad by using a Siri voice - is this a low blow or "All's fair in love and advertising"?
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Is Do Not Track dead on arrival?

Posted May 14, 2013 - 2:05 pm

Privacy wonks and advertisers are struggling to come up with a way for consumers to say 'Don't track me, bro'. Here's what DNT may look like when the dust finally settles.
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Mozilla spars with ad group over do-not-track

Posted April 25, 2013 - 12:28 pm

The head of the advertising coalition at the forefront of the policy debate over new privacy protections for consumers blasted browser makers Microsoft and Mozilla at a Senate hearing Wednesday for derailing cross-industry work developing a feature allowing Internet users to opt out of behavioral tracking.
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Help, I'm being stalked by the BBC (and also online advertisers)

Posted April 24, 2013 - 7:00 am

Web trackers are indeed following you -- though probably not as closely as one BBC reporter just did to me.
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Why opt out is such a cop out

Posted April 18, 2013 - 5:34 pm

Don't like being tracked? Just opt out, says the ad industry -- and then makes that process as onerous as humanly possible.
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Auto-playing video ads: Coming soon to a Facebook feed near you?

Posted April 18, 2013 - 11:24 am

If you thought standard sponsored ads were annoying, wait until you hear about this.
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Ad industry threatens Firefox users with more ads if Mozilla moves on tracking plans

Posted March 25, 2013 - 6:28 am

The online ad industry has attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move "dangerous and highly disturbing," and claiming that it will result in more ads shown to users.
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Click fraud botnet defrauds advertisers up to $6 million

Posted March 19, 2013 - 8:55 pm

An advertising analytics company said it has discovered a botnet that generates upwards of US$6 million per month by generating bogus clicks on display advertisements.
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How to advertise on social media: Step-by-step on 4 networks

Posted March 15, 2013 - 10:01 am

Since the rise of Google AdWords, pay-per-click advertising has been the de facto way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses.
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Do social media ads really work? We put them to the test!

Posted March 15, 2013 - 9:50 am

We placed ads on AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. Which service provided the best ROI? The results will surprise you.
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Apple haggling with labels over iRadio service

Posted March 11, 2013 - 11:26 am

Apple reportedly offers to pay record labels a royalty rate half of what Pandora pays for proposed music streaming service
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Ad watch: Owning a Surface Pro will cause you to dance during boring office meetings

Posted February 11, 2013 - 3:03 pm

Why does this never happen in our offices? You know, spontaneous dancing with our tablets.
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Samsung Galaxy ad pokes fun at Super Bowl trademark rules

Posted February 4, 2013 - 5:24 pm

Samsung, which knows a thing or two about patent infringement cases, is poking fun at Super Bowl trademark rules in a new commercial that promotes its Galaxy smartphones.
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Online trend for Super Bowl ads: The Extended Ad

Posted February 4, 2013 - 12:30 pm

Did you love that Super Bowl ad? There's probably an "extended version" now on YouTube.
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Facebook says it's conquered mobile; analysts say there's more work to do

Posted February 1, 2013 - 8:12 am

Less than a year ago, Facebook acknowledged that it had to improve its ability to generate revenue from its mobile users or face a tough future. Today, executives call Facebook 'a mobile company.'
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System encodes data in subtle changes in TV brightness

Posted January 30, 2013 - 10:40 am

A system developed by Fujitsu encodes data in video by subtly changing the brightness in areas of the picture - enough for the camera to detect but not perceptible to viewers.
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Facebook launches ad conversion measurement for businesses

Posted January 24, 2013 - 3:40 pm

Facebook has launched a new conversion measurement tool that measures the return on investment (ROI) of advertisements on the social network.
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Facebook messaging changes could let paid advertisements into users' inboxes

Posted December 23, 2012 - 8:07 am

Facebook announced a trial program that could let paid advertisers directly message users' in-boxes, which have traditionally been held for messages from friends.
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The Weekly Hash - December 21, 2012

Posted December 21, 2012 - 12:13 pm

A silly review of tech stories from this past week, today featuring the Dead Sea Scrolls going online, SpongeBob violating kids privacy and a Linday Lohan-inspired NASA mission
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The top 10 viral ad videos of 2012

Posted December 13, 2012 - 2:29 pm

What ads were people deliberately watching online this year?
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New Android app turns ad revenue into famine relief

Posted December 4, 2012 - 4:46 pm

An innovative new type of mobile advertising is being used to funnel money to support hunger relief efforts. Dubbed GetCharitable, the new Android app replaces the background image on a phone with a periodically updated ad, revenue from which is then directed to an international anti-famine group -- offering users a way to help combat famine for free.
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