Aetna chief downplays Google Health's potential

A top medical insurance executive on Wednesday downplayed the potential impact
of services from Microsoft and Google that are aimed at helping users store
and share their health records with providers.

Google Health went into
beta on Monday. It follows the launch of similar efforts, such as Microsoft's
Health Vault.

"I think anything we can do to kill the paper is good, and having health
data stored in central places is helpful as long as we have good security and
standards," said Ronald Williams, CEO of Aetna, at the Massachusetts Institute
of Technology's CIO Symposium event.

But what the software companies don't have, he asserted, is an "interest
in improving the system or looking for gaps in care. When the data goes there,
it is really static and stored."

Williams argued that those efforts cannot compare to Aetna's in-house customer
records portal, the CareEngine System, which launched in 2006.

He called the system Aetna's "secret sauce." It compiles member data
from sources such as medical, pharmacy and lab claims, then compares it against
a database of medical literature and research in an attempt to spot potential
problems and need for additional care. The system generates alerts to patients
and physicians regarding such findings.

Privacy concerns have been raised about Google Health because the company plans
to link it with some of its other services. Google will keep individual health
records private but may release "anonymous, aggregated" data, according
to a spokeswoman.

Aetna conducts broad analysis of its customer data, such as to track the way
various conditions are being treated in geographic conditions, but "is
not looking to use it in a commercial way," Williams said.

The Hartford, Connecticut, company had revenue of US$27 billion in 2007 and
services more than 17 million medical plan members, according to its Web site.

A Google spokesperson responded to Williams' contention in a prepared statement.

"We've always been strong supporters of competition, and we believe that
any effort to help make health information more organized, accessible and useful
is a good thing -- regardless of who's doing it," the statement reads in
part. "This is the first version of Google Health, and it's only the beginning."

The service also includes APIs (application programming interfaces) with which
developers can create additional online services, such as personalized news
feeds, and plug them into Google Health, the statement added.

Microsoft did not immediately respond to a request for comment.

IDG News Service

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