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I think the main thing that makes it unique is Larry Ellison is talking about it. He is not the most modest guy, which I suppose you would expect from the CEO of a huge corporation. Basically, the main thing I got from Ellison's talk is that he is concerned about SAP, because he couldn't seem to say enough negative about it. Funny thing is that Oracle is dropping support for its ERP software to push enterprise to move to the cloud, while at the same time giving SAP grief for.....uh, supporting it's BusinessSuite.
It's easy to allow an abrasive personality to influence your opinion of a company, and in fairness it sounds like Oracle is pushing out a well rounded cloud model with some solid SaaS options. But I don't see much, if anything, that is unique about it. I see a derivative model that looks well executed.