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The thing is, whether we like it or not, Microsoft pretty much rules the desktop market, and has for years. Apple has done the same with the tablet market, although there are obviously some fine alternatives out there. What the new Surface tablets offer, aside from whatever neat construction/design/display/hardware elements there are, is a tablet that is running a variant of the same OS that is on the vast majority of desktops that populate businesses across the globe. This is especially true for the enterprise version, and it will make the sales pitch to the purchasing officer of a company pretty easy: This is a high end product offering leading edge hardware. It is designed from the ground up with enterprise users in mind, and will integrate more securely and easily with your existing network than any other tablet on the market. And it has a keyboard.