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Not all social media advertising is effective, sometimes you invest but nothing will return back, and the worst it can even affect the entire marketing process. To get rid of possible issues, I guess prior to marketing over social medias, you have to have unique and creative ideas, know your business very well, and most of all you need someone to drive that advertising techniques. Seek naming agency or branding expert, before doing all these so they can advice and give you whatever possible ideas you can do.