How good is the ROI on mobile advertising?

Answer

jimlynch
Vote Up (19)

I suspect that it will depend on which platform you advertise on. iOS has a reputation for high value users that are willing to spend money on products, Android not so much.

You might do well to experiment in a controlled way. Set a limited mobile advertising budget, and see what the results are for each platform. That will give you an idea of what to expect, without you having to invest large sums of money.

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