What is the most effective social media tool for connecting businesses with customers?

Answer

Christopher Nerney
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Here's a relatively recent report from Danny Sullivan about that very topic. He writes:

 

"A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing agency. ...

 

[Sixty-seven percent] of B2C marketers who generated leads from social media said some of those came from Facebook, followed by 43% reporting leads from Twitter, then LinkedIn at 21%, followed by Google+ at 15% and Pinterest at 13%."

 

But, as Sullivan notes, the survey's authors see a disturbing trend for Facebook: The number of B2Cs reporting Facebook as a source of sales fell to 39% from 48% in the previous year. (Twitter was No. 2 in sales at 19%, with LinkedIn third with 9%.)

 

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