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IT process automation (ITPA), also known as run book automation (RBA), is the ability to orchestrate and integrate tools, people and processes through workflow.
Benefits of ITPA include: reduced human errors, faster response to mission-critical system problems and more efficient allocation of resources. However, achieving these benefits isn't always trivial. In complex IT environments - particularly when systems are virtualized or cloud-based - implementing IT process automation can be challenging.
Ayehu.com explains IT process automation.