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As much as on-page SEO is very important i will take off-page SEO as more important because while off-page SEO gets you there, On-page SEO keeps you there. I have seen sites disobey SEO laws and yet rank high in search engines, why? Off-page SEO is the reason. In an article i saw somewhere both on-page and off-page SEO were analysed and the verdict announced. Check it out.
On-Page SEO vs Off-Page SEO: Which is more important? http://bit.ly/Xim97L