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I was going to say Netflix, but I wasn't fast enough to get dibs. Another example that most people would be familiar with would be Obama's get out the vote efforts. In 2008 it was called Project Narwal, I don't know what it was called in 2012. Of course, the problem with that example is that even mentioning it will set off some people, so it could be dicey to use as an example of tangible benefits of data analytics. Perhaps if you can discuss it from a purely academic perspective, you can even point to Romney's efforts as what can go wrong if you just throw money at it without thorough planning.
Here is a Slate article about Project Narwhal.