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It would be a close call for me, assuming that otherwise the console was a significant step forward. The fact is, I don't mind paying $60 for a blue ribbon, A-level, high production value game, but there are many games that I simply wouldn't even try if I couldn't buy them used. There have been a few series that I never would have discovered if I hadn't figured it was worth trying out a used copy. I got the first Kingdom Hearts used on a whim, for example, in part because of how odd it looked with Disney characters and Final Fantasy Characters in the same game. Turns out I loved it, and ended up buying multiple titles after on 3 different platforms SOLELY because I got the first Kingdom Hearts used. I would never have played it otherwise. Same goes for games I've borrowed. I'm actually playing Zelda: The Wind Waker, a 10 year old GameCube title, for the first time right now because a friend let me borrow it.
I don't have strong brand loyalty, because frankly I find it silly. I have multiple consoles from Sony (2), Nintendo (2), Microsoft (1). Now, if suddenly one or more of those companies made changes that ensured I couldn't sell my own used games or buy games used while another "allowed" me to, I would see that as a rational reason to favor the console(s) that didn't put me in a box. With so many title being cross platform, it wouldn't even be that hard of a decision.