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Let's rephrase your question to this: Why do broadband carriers in the U.S. get to abuse and shortchange their customers? Answer: Because they can!
The U.S. is notorious for slow and spotty Internet access. Yes, there are some areas where it's better, but generally the track record is dismal. Also, the carriers have contempt for customers. Here's one personal example:
I also live in a rural area and use Verizon DSL for my Internet access. It sucks royally. I just now tested my connection with Speedtest.net. My download speed is 0.95 Mbps and my upload speed is 0.37 Mbps. The U.S. mail is faster than that. Now, I have some faulty wire issues on my property, but Verizon has told me it's not responsible for that.
So on a couple of occasions I've asked Time Warner to come out to my house and give me an estimate for digging a trench and dropping cable. I do have a long (450 feet) gravel driveway, but the most recent estimate (from last October) of $2,884.55 strikes me as absurd. That much to dig a foot-deep trench wide enough to put down cable and conduit? I could rent a Ditch Witch and do the same thing for $100. In fact, I figured that would be a good alternative, but I wasn't sure if Time Warner would allow that. And I'm still not sure because no one has returned my calls to answer that question. I even have the name and direct number of the field check administrator (Christopher Baker); he won't return my calls.
To sum up: The broadband carriers in the U.S. hate you and me and just want to take our money. That's why Internet access is so painful in this country. I hope Google Fiber forces them to clean up their acts, but it's not going to happen overnight.