What are some good Big Data examples to use with non-tech people?

jack12

The number of questions I get about Big Data has been on the increase, and a lot of them are at a very fundamental level. What are some good examples of Big Data use that I can refer to that demonstrate "real world" use and benefits?

Topic: Big Data
Answer this Question

Answers

3 total
Christopher Nerney
Vote Up (35)

You could use Netflix as an example of a company that relies on big data to improve service. Netflix uses information to shape personal recommendations from customers, and also users big data to improve streaming video, as the Wall Street Journal reports:

 

"Hadoop processing power allows the company to run massive data analyses, such as graphing traffic patterns for every type of device across multiple markets.


"That effort helps Netflix improve the reliability of video feeds on different platforms and plan for future growth of streaming movies and shows. For example, the greater processing capabilities can allow engineers to see where traffic on the network is running slower, allowing them to plan for additional network capacity."

 

 

landon
Vote Up (23)

I was going to say Netflix, but I wasn't fast enough to get dibs. Another example that most people would be familiar with would be Obama's get out the vote efforts. In 2008 it was called Project Narwal, I don't know what it was called in 2012. Of course, the problem with that example is that even mentioning it will set off some people, so it could be dicey to use as an example of tangible benefits of data analytics. Perhaps if you can discuss it from a purely academic perspective, you can even point to Romney's efforts as what can go wrong if you just throw money at it without thorough planning.

 

Here is a Slate article about Project Narwhal

jimlynch
Vote Up (20)

Try this article:

What is big data?
http://strata.oreilly.com/2012/01/what-is-big-data.html

Ask a question

Join Now or Sign In to ask a question.
Big data analytics are driving rapid growth for public cloud computing vendors with revenues for the top 50 public cloud providers shooting up 47% in the fourth quarter last year to $6.2 billion, according to Technology Business Research Inc.
According to a new dataset, the big names in technology lag well behind actors, politicians and athletes in terms of global cultural significance
Every business, it seems, needs a data scientist, but not everyone knows what to look for. The four qualities of a good data scientist described here will help you first write a job description and then evaluate candidates for your data scientist vacancy.
Big data analytics are driving rapid growth for public cloud computing vendors with revenues for the top 50 public cloud providers shooting up 47% in the fourth quarter last year to $6.2 billion, according to Technology Business Review Inc.
The Big Data space is heating up – to the point that many pundits already see it as the over-hyped heir to "cloud." The hype may be a bit much, but Big Data is already living up to its potential, transforming entire business lines, such as marketing, pharmaceutical research, and cyber-security.
Without the computing power to assess all the data coming from connected devices, GE suggests that enterprises won't realize the full potential of the industrial Internet.
With Teradata QueryGrid, your data warehouse can now intelligently use the functionality of multiple, heterogeneous processing engines, including Hadoop.
With the release of the Hortonworks Data Platform 2.1 version of its Hadoop distribution, Hortonworks is packing in new enterprise features, including data access, data governance, data management, security and operations.
Pivotal unveils the Pivotal Big Data Suite, an all-you-can-eat software, support and maintenance platform that's designed to provide access to all the technologies required to build a business data lake with a single pricing metric.
A new study of the questions asked on Stack Exchange reveals what issues are giving web developers headaches

White Papers & Webcasts

See more White Papers | Webcasts

randomness